I’ve been reading It’s About Damn Time by Arlan Hamilton, founder of Backstage Capital, a fund that invests in companies led by underestimated founders.
There is a chapter in it called “Write Your Own Headline” that I adore. When Arlan had the idea for Backstage Capital, she wrote an email to herself with the subject line, “Backstage Capital Invests in 100 Companies!”
I love this headline. It’s so clear and so memorable.
What’s your headline?
Listen to Arlan talk about this method here
And checkout her book here