Creative people find each other in unexpected ways. Not just any people—the right people. The ones who get excited about untested ideas and see possibility where others don’t.
There’s something energizing about working with curious people. Not people who need to prove they’re the smartest in the room, but people who ask good questions, who make connections you wouldn’t have made on your own. People who make everyone else think better too.
The real test of creative collaboration isn’t when everything goes according to plan. It’s what happens when it doesn’t.
Sometimes projects don’t go as planned. By traditional metrics, this would be called failure. But these “unsuccessful” projects can teach us more than the successful ones do. We learn things we couldn’t have learned any other way. We build something useful, even if it wasn’t what we originally imagined.
This is only possible when you’re willing to dive in without having all the answers. When you trust that smart, creative people in a room together with a shared intention will find a way forward. Maybe not the way you expected, but a way that works.
The problems we’re trying to solve are too complex for any one person to understand fully. They require diverse perspectives, creative thinking, and the willingness to experiment and learn as we go.
TUNING Design Co. 