Checking Assumptions

This deserves a longer post, but for now I am posting a link to Roger Martin’s article, “What Would Have to be True – the most useful question in strategy. It is the most useful question, he claims, because it helps us:
* Distinguish our LOGIC from the DATA we need to support it
* Focus on the FUTURE or WHAT MIGHT BE rather than on the PRESENT or WHAT IS
* Engage in LIVING STRATEGY which is like continuous improvement for high level aspirations

https://rogermartin.medium.com/what-would-have-to-be-true-83dac5bd2189